The prolific turn in the FMCG industry has left behind an impactful change in the consumer’s buying process. In the early ’90s, people learned what they needed to buy by reading their local newspaper and listening to the advertisements they heard on the radios. Those advertisements played a booming role in voicing the Bake Parlor’s products placed in supermarkets and local stores. Fast forwarded to the 21st century, the disrupting wave of ecommerce affected nearly every sector as the consumers started making more informed decisions with the accessible comparison of quality, prices, and ease of buying. Covid-19 has most of the credit to take for the massive shift.
According to a recent study, in 2022, nearly 12% of the sales will occur through ecommerce channels globally. This may not be a huge figure compared to other sectors, but the growth rate achieved through this sector has claimed phenomenal success. However, the success comes with obstacles of its own. To stay competitive in this highly digital savvy market is greatly dependent on the reach of customers and their distributing operations. Let’s dive into greater depths of the Challenges Bake Parlor Faced when it first began the digitization:
1. Limited Viewing: One of the main challenges faced when entering the world of digitizing was the lack of viewing when the shoppers are browsing via desktops or, worse, their mobile devices. With the buyers only able to see a handful of products, it becomes a challenge for the web designers to showcase all the products in the most efficient way possible. Bake Parlor overcame this challenge by developing a comprehensive visual display of their entire inventory of bread and baked goods.
2. Shipping Off the Shopping: The fulfillment of promises coupled with a vast delivery span comes with its own set of challenges. The complexity and spoilage factors along the narrow timescale were a tricky setup to establish in a timely and cost-effective manner. But with its 25th hour fresh bread replacement policy already in place, Bake Parlor easily overcame this challenge.
3. Positioning: The walk through of a physical store is unmatched with the online setup. The digital landscape does not provide browse-and-buy benefit and the boost of the perfect product placement. Bake Parlor being a digital savvy retailer created an efficient way of product categorization to overcome the issue in hand.
4. Generating Loyalty: Some staple items that reappear time and again in the consumers’ basket is a great way to earn loyalty of the online shoppers. Suggesting specified products for reordering automatically is a smart trick of providing convenience to the consumer in the most befitting way possible which is the topmost priority of Bake Parlor.
5. Thinking Outside the Box: In the digital landscape, staying up to date and following the latest trend is a necessity of the business which is not always easy to follow. Even so, Bake Parlor understood the importance of thinking outside the box and finding creative solutions to connect with the consumers, encourage them to consider, and provide incentives for shopping with them.
Making Use of The Big Data:
A hidden passageway to business success is the ability of acquiring, storing, and processing data; continuing to improve exponentially. The FMCG sector already had their weekly sales, consumer panels, brand tracking, and many other metrics depending on how farsighted the organization was. Bake Parlor used these insights to get a look into some major elements such as getting an understanding of preferences of the different types of consumers and get the analysis of footfalls. Big Data has now unlocked portals of information that when analyzed systematically, helped Bake Parlor understand the patterns of consumer behavior and consumption, which in turn paves the way to make proactive decisions and customization of products to meet the needs of buyers on a more personal level. While gathering and understanding the data to make better business decisions has always been functioning by the companies, the availability of big data has made the process highly faster and precise. This data has allowed Bake Parlor to draw quicker inferences and initiate proactive measures in relation to differentiating from the competition. The use of Big Data is not limited to ecommerce platforms anymore, the FMCG sector as a whole is increasingly involved in the digital platform and leveraging the benefits of data analysis.
Benefits Of Webstore for Bake Parlor:
1. Increasing Digitization
Digital interactions have enabled Bake Parlor to handle the impact on how the consumers are learning about their bread and brand. Digitization allows them to engage with the consumers and gather data through the customer decision journey while making the business more cost effective and efficient. Technology has pushed itself to be a major disruptor for the consumer goods industry and has been boosting functioning across all departments, more broadly, benefiting Bake Parlor to develop strategic tools to target different targets of the market.
2. Open 24/7
One of the most important advantages of the webstore for Bake Parlor is to be at constant availability for their customers and provide non-stop flexibility, ready to serve them 24/7. A study says that customers are more likely to return to an online store and make repeat purchases due to the convenience they receive. Convenience can be in the shape of constant availability of bread and other baked goods, fresh bakes delivered to doorstep, subscription advantage, special deals, and customer feedback. Eventually, leveraging Bake Parlor to build their revenue.
3. Being customer oriented
Bake Parlor webstore has opened doors for providing convenience to the customer in newer ways than before. Customers can spend less time shopping and on the commute to store and shop whenever they want for whatever they want. Having bread and bread products has never been easier. Establishing a direct relationship with an end customer has led Bake Parlor to thrive on the words “The Customer Is Always Right.”
4. Keeping an eye on consumer habits
Customer centricity goes hand in hand with intensive customer analysis. Bake Parlor believes in treating each of its customers as individuals. A study shows 80% of consumers admit being more likely to buy from a company that treats them as individuals. Being customer centric has allowed them to reevaluate their channel strategies and approaches to assorting prices and promoting bread products. The valuable data and using its analytics allow to learn more about the customers and build stronger relations with them.
5. Faster response to demands
Ecommerce marketplace has opened the door of streamlined logistics and efficient delivery system for Bake Parlor. It has enabled them to deliver to the buyer’s demands efficiently and with much more convenience. Bake Parlor prides itself on its speedy actions and prompt response to the market demand. They create deals and promotional trends to make sure each of the customers is satisfied and heard in one way or another.
Conclusion: Digitization is the need of the hour and for a bread company supplying fresh bakes daily, the demand potential is immense. To play their part in the fast-growing digital economy, it has become essential for any and every company to move itself into the online space and take all the necessary steps to survive in the market with complete transparency and tremendous hard work. Bake Parlor realizes this need and wants to fulfill bread lovers in every which way because you can never have too much of Bake Parlor products in your kitchen! Especially when you are ordering at the press of a button.
